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	<title>SFSUMA</title>
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		<title>The Minority Report: Finding Similarities Through Our Differences</title>
		<link>http://sfsuma.org/the-minority-report/</link>
		<comments>http://sfsuma.org/the-minority-report/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 03:32:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1980</guid>
		<description><![CDATA[April 30, 2013 &#124; Tuesday &#124; 11:00 am – 12:45 pm &#124; Cesar Chavez Center &#8211; Rosa Parks Conference Rm A   &#160; The upcoming Minority Report Panel wants to raise awareness among the next generation of young professionals to the stereotypes, opportunities, and threats that await [...]]]></description>
			<content:encoded><![CDATA[<h6>April 30, 2013 | Tuesday | 11:00 am – 12:45 pm | Cesar Chavez Center &#8211; Rosa Parks Conference Rm A</h6>
<div> <a href="http://sfsuma.org/wp-content/uploads/2013/04/Screen-Shot-2013-04-17-at-2.40.35-AM.png"><img class="alignleft size-full wp-image-1981" title="Screen Shot 2013-04-17 at 2.40.35 AM" src="http://sfsuma.org/wp-content/uploads/2013/04/Screen-Shot-2013-04-17-at-2.40.35-AM.png" alt="" width="600" height="325" /></a></div>
<p>&nbsp;</p>
<p>The upcoming Minority Report Panel wants to raise awareness among the next generation of young professionals to the stereotypes, opportunities, and threats that await us in a highly competitive professional environment post graduation.</p>
<div class="divider"></div>
<p>Agenda</p>
<p>11:00-12:45    <strong>New Leadership for a New Majority: Making Your Mark Early</strong></p>
<p>In this panel we will raise awareness among the next generation of young professionals to the stereotypes, opportunities, and threats that await us in a highly competitive professional environment post-graduation</p>
<p>11:00 – 11:20            <strong>Student</strong> <strong>Ice Breaker &amp; Program Introduction*</strong></p>
<p>Kenton Raiford, Phi Beta Sigma Fraternity, Inc.</p>
<p>11:20 – 11:35            <strong>Greek Appreciation Stroll</strong><strong style="font-size: 13px; line-height: 19px;">               </strong></p>
<p>11:35 – 11:45<strong>            Welcoming Remarks</strong></p>
<p>Jamal Stokley</p>
<p>Black Student Union &amp; SFSU Marketing Association<span style="font-size: 13px; line-height: 19px;">   </span></p>
<p><span style="font-size: 13px; line-height: 19px;"><div class="divider"></div>                </span></p>
<p>11:45– 12:30            <strong>Professional Panel </strong></p>
<h3><strong>Moderator:</strong></h3>
<p><strong></strong> <strong>Amy Sueyoshi,<span style="font-size: 13px; line-height: 19px;">Ph.D.</span></strong></p>
<p><em><span style="font-size: 13px; line-height: 19px;"> Associate Dean | College of Ethnic Studies</span></em></p>
<h3><strong>Panelists: </strong></h3>
<p><strong>Lamonte Winston</strong></p>
<p><em>Director of Player Engagement | Oakland Raiders</em></p>
<p><strong>Dr. Kristen Clark</strong></p>
<p><em>Author | Undefeated</em></p>
<p><strong>Al Lacayo</strong></p>
<p><em><span style="font-size: 13px; line-height: 19px;">Runway Model Booking Agent | Look Modeling Agency</span></em></p>
<p><strong>Linda Oubre</strong></p>
<p><em>Dean | San Francisco State College of Business</em></p>
<p><strong>Val Klein</strong></p>
<p><em>Director of Marketing&amp; Promotions| Clear Channel Media</em></p>
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<p><strong>Discussion Topics:</strong></p>
<ul>
<li>Diversity in Media</li>
<li>Women in Business</li>
<li>Parity in Athletics</li>
<li>Perceptions of Beauty</li>
</ul>
<p>12:30 – 12:40            <strong>Panel Q&amp;A</strong></p>
<p>12:40 &#8211; 12:45   <strong>Wrap Up</strong></p>
<p><strong style="font-size: 13px; line-height: 19px;">Human Bingo* </strong><span style="font-size: 13px; line-height: 19px;">Before the panel gets started, pick up a grid sheet or list with varied personal characteristics in each square or line. Characteristics might be: sings in shower; been to Asia; never had a speeding ticket; watches a soap opera; has met a famous person; wears thong underwear; plays the lottery; speaks at least three languages; etc. Distribute copies of grid sheet to your guests and have them go around and collect unique signatures of guests who have those characteristics. The first person to get the most squares filled in wins a prize from the bookstore</span></p>
<p><strong style="font-size: 13px; line-height: 19px;">*11am-12:30pm- Free Brunch, free scantron sheets, flash drives, &amp; contest prize giveaways</strong></p>
<p><strong>*12:45pm-2:00pm- Free sandwiches, non-alcoholic drinks, &amp; music! </strong></p>
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		<title>Music Marketing Conference</title>
		<link>http://sfsuma.org/music-marketing-conference/</link>
		<comments>http://sfsuma.org/music-marketing-conference/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 00:21:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1933</guid>
		<description><![CDATA[April 26, 2013 &#124; Friday &#124; 5:00 – 9:00 pm &#124; SFSU Downtown Campus RM 553 &#038; 554 &#160;  The SFSU Marketing Association is bringing a panel of experts in the Music industry on April 26, at the downtown campus. We envision covering aspects of talent management, [...]]]></description>
			<content:encoded><![CDATA[<h6>April 26, 2013 | Friday | 5:00 – 9:00 pm | SFSU Downtown Campus RM 553 &#038; 554</h6>
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<div><a href="http://sfsuma.org/wp-content/uploads/2013/03/MUSIC.jpg"><img class="alignleft size-full wp-image-1934" title="MUSIC" src="http://sfsuma.org/wp-content/uploads/2013/03/MUSIC.jpg" alt="" width="600" height="315" /></a></div>
<p>&nbsp;</p>
<p><iframe src="http://regiohelden.de/google-maps/map.php?width=600&amp;height=250&amp;hl=de&amp;q=%09835%20Market%20St%20%20San%20Francisco%2C%20CA%2094103+(San%20Francisco%20State%20University%20-%20Downtown%20Campus)&amp;ie=UTF8&amp;t=&amp;z=14&amp;iwloc=A&amp;output=embed" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="600" height="175"></iframe></p>
<p><span style="font-size: 13px; line-height: 19px;"> </span><span style="font-size: 13px; line-height: 19px;">The SFSU Marketing Association is bringing a panel of experts in the Music industry on April 26, at the downtown campus. We envision covering aspects of talent management, content management, and potentially some legal aspects of music marketing. </span></p>
<h2><strong>Our current panel includes:</strong></h2>
<h6><strong></strong><br />
Hisham Dahud (Moderator) | Digital Strategy Director at Fame House</h6>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/hisham1.gif"><img class="alignleft size-full wp-image-1950" title="hisham1" src="http://sfsuma.org/wp-content/uploads/2013/03/hisham1.gif" alt="" width="150" height="150" /></a></p>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/Famehouse.jpeg"><img class="alignleft size-full wp-image-1961" title="Famehouse" src="http://sfsuma.org/wp-content/uploads/2013/03/Famehouse.jpeg" alt="" width="175" height="125" /></a></p>
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<p><span style="font-size: 13px; line-height: 19px;">Hisham Dahud is an independent music business professional at the forefront of the music technology and digital marketing space, and carries a uniquely wide perspective on today’s music industry. As an analyst for Hypebot.com &#8211; a leading music industry news &amp; technology publication &#8211; Hisham educates and informs fellow industry professionals on emerging trends and newsworthy topics within the industry, and provides readers with regular digital marketing commentary and advice. Hisham doesn’t just write about digital marketing, he is knee deep in the implementation of it. In addition to his journalism, he is the Project Manager and head of Business Development for Fame House, LLC &#8211; an artist and labels services company specializing in Digital Strategy, Marketing, and Management whose client roster includes DJ Shadow, Pretty Lights, Josh Wink and many more.</span></p>
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<h6>Michael Brandvold | Music Industry Marketing Consultant</h6>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/michael.jpeg"><img class="alignleft size-full wp-image-1951" title="michael" src="http://sfsuma.org/wp-content/uploads/2013/03/michael.jpeg" alt="" width="189" height="267" /></a></p>
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<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/Screen-Shot-2013-03-30-at-4.17.15-PM.png"><img class="alignleft size-full wp-image-1969" title="Screen Shot 2013-03-30 at 4.17.15 PM" src="http://sfsuma.org/wp-content/uploads/2013/03/Screen-Shot-2013-03-30-at-4.17.15-PM.png" alt="" width="300" height="175" /></a></p>
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<p>Michael Brandvold is a freelance music imarketing consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online &amp; social marketing as well as e-commerce and fan acquisition and retention. Gene Simmons of KISS first tapped Michael&#8217;s skills as a pioneering online marketing strategist to launch and manage all aspects of <a href="http://kissonline.com/">Kissonline.com</a>&#8216;s multi-million dollar enterprise, including their ground breaking VIP ticket program. Michael has also managed the online efforts for Ron &#8220;Bumblefoot&#8221; Thal, Dream Theater, Andy Gibson, Alexa Carter, Greg Kihn, Little Caeser, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. Michael just released his first ebook, KISS School of Marketing: 11 Lessons Learned While Working with KISS. He is also the founder and cohost of the following podcasts; The Music Biz Weekly, Rock Star Branding, Dropping The Needle and Three Sides of the Coin. He co-hosts and presents a monthly music marketing webinar and writes about his music marketing knowledge experience on his blog at Michael Brandvold Marketing.</p>
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<h6 style="text-align: justify;">Gian Fiero | Career Specialist &amp; CEO of Fiero Flair</h6>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/gian.jpeg"><img class="alignleft size-full wp-image-1952" title="gian" src="http://sfsuma.org/wp-content/uploads/2013/03/gian.jpeg" alt="" width="225" height="225" /></a></p>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/fierro.jpeg"><img class="alignleft size-full wp-image-1963" title="fierro" src="http://sfsuma.org/wp-content/uploads/2013/03/fierro.jpeg" alt="" width="140" height="140" /></a></p>
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<p><span style="font-size: 13px; line-height: 19px;">Gian Fiero is a recognized growth expert and CEO of Fiero Flair, a career coaching &amp; consulting firm. A former personal manager who obtained record deals for 5 of the 6 acts he managed, Gian has recently played pivotal roles in launching the careers of music artists Kehlani Parrish, finalist on</span><em style="font-size: 13px; line-height: 19px;">America&#8217;s Got Talent</em><span style="font-size: 13px; line-height: 19px;">, Adam Levine protege and Maroon 5&#8242;s opening act, Rozzi Crane, and Grammy nominated music producer, Cori Jacobs (Pussycat Dolls, Beyonce). He also teaches a renowned Music Industry Career Planning course in the SFSU MRI program.</span></p>
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<h6>Joe Frabotta | Online Marketing Manager at TuneUp Media</h6>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/Joe1.jpeg"><img class="alignleft size-full wp-image-1954" title="Joe" src="http://sfsuma.org/wp-content/uploads/2013/03/Joe1.jpeg" alt="" width="225" height="225" /></a></p>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/tuneUp.jpg"><img class="alignleft size-full wp-image-1964" title="tuneUp" src="http://sfsuma.org/wp-content/uploads/2013/03/tuneUp.jpg" alt="" width="300" height="170" /></a></p>
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<p><span style="font-size: 13px; line-height: 19px;">Joe Frabotta is 1/2 of the San Francisco duo Evil Eyes and the Online Marketing Manager for the music tech company TuneUp Media. He moved to the Bay Area from Nashville five years ago, and since then has held marketing positions at several successful startups, and also owned / operated a boutique marketing agency that was eventually absorbed by a client. Besides grinding it out full-time in the TuneUp office, Joe can be found holed up in the studio recording and producing the debut Evil Eyes album &#8220;Borderlines&#8221;, which will be released in May 2013.</span></p>
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<h6><span style="font-size: 13px; line-height: 19px;">Caitlin Strang | Integrated Marketing Manager at Pandora</span></h6>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/04/caitlin.jpg"><img class="alignleft size-full wp-image-1955" title="caitlin" src="http://sfsuma.org/wp-content/uploads/2013/04/caitlin.jpg" alt="" width="165" height="260" /></a></p>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/pandora.jpeg"><img class="alignleft size-full wp-image-1965" title="pandora" src="http://sfsuma.org/wp-content/uploads/2013/03/pandora.jpeg" alt="" width="180" height="180" /></a></p>
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<p><span style="font-size: 13px; line-height: 19px;">Caitlin is an Integrated Marketing Manager at Pandora and is leading many exciting initiatives such as Pandora&#8217;s 2013 holiday offerings and a summer concert series in New York! She came to Pandora 8 months ago from BuzzMedia, where she aided in the creation, implementation and production of custom programs for its advertisers through original video content. Caitlin also collaborated with various departments of the organizations such as Talent, Brand Entertainment, Editorial and Product to execute various programs. Through Caitlin&#8217;s time at BuzzMedia and Pandora, she has gained extensive experience in online media as it pertains to the entertainment industry.</span></p>
<div class="divider"></div>
<p>More info to come!</p>
<p>Join the event on our <a href="https://www.facebook.com/events/220576738086709/">Facebook page</a> and follow us on <a href="https://twitter.com/SFSUMA">Twitter</a> for any new updates!</p>
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		<title>Mobile Marketing: It&#8217;s Changing Everything</title>
		<link>http://sfsuma.org/mobile-marketing-its-changing-everything/</link>
		<comments>http://sfsuma.org/mobile-marketing-its-changing-everything/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 06:15:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1837</guid>
		<description><![CDATA[March 26, 2013 &#124; Tuesday &#124; 6:30 – 8:30 pm &#124; Resource Interactive 303 2nd Street San Francisco &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Mobile access to everything online.   Consumers “snacking” on content no matter where they are. Services available 24/7. [...]]]></description>
			<content:encoded><![CDATA[<h6>March 26, 2013 | Tuesday | 6:30 – 8:30 pm | Resource Interactive 303 2nd Street San Francisco</h6>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/03/Screen-shot-2013-03-07-at-10.06.41-PM.png"><img class="alignleft size-full wp-image-1838" title="Screen shot 2013-03-07 at 10.06.41 PM" src="http://sfsuma.org/wp-content/uploads/2013/03/Screen-shot-2013-03-07-at-10.06.41-PM.png" alt="" width="528" height="357" /></a></p>
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<p>Mobile access to everything online.   Consumers “snacking” on content no matter where they are. Services available 24/7. There is a fundamental shift taking place in how consumers discover and purchase new products and services, and it’s changing everything for marketers. And yet 55% of marketers report they still don’t have an effective mobile marketing strategy. Even for those who might have a strategy, they lack adequate resources, staffing and expertise.</p>
<p>Do you know the best way to reach and engage your mobile audience? Do you know exactly what works and what doesn’t? The March SFAMA event brings together an expert panel of mobile marketers to discuss current trends and share best practices on how to leverage and optimize mobile platforms.</p>
<p>Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading industry marketers.</p>
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<h5><strong>Students must <a href="http://sfama.org/mobile-marketing-its-changing-everything/">RSVP here</a> for this event.</strong></h5>
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		<title>The Kickstarter Craze</title>
		<link>http://sfsuma.org/the-kickstarter-craze/</link>
		<comments>http://sfsuma.org/the-kickstarter-craze/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 08:22:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1824</guid>
		<description><![CDATA[March 6th, 2013 &#124; Wednesday &#124; 7:00 – 8:00 pm &#124; HSS 304 &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Founder and CEO, Vincent Ng, visits SF State to speak about his company and how they came to be so successful. HALO is a San [...]]]></description>
			<content:encoded><![CDATA[<p>March 6th, 2013 | Wednesday | 7:00 – 8:00 pm | HSS 304</p>
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<p><a href="http://sfsuma.org/wp-content/uploads/2013/02/HaloWordpress.jpeg"><img class="alignleft size-full wp-image-1826" title="HaloWordpress" src="http://sfsuma.org/wp-content/uploads/2013/02/HaloWordpress.jpeg" alt="" width="375" height="250" /></a></p>
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<p>Founder and CEO, Vincent Ng, visits SF State to speak about his company and how they came to be so successful.</p>
<p>HALO is a San Francisco based company, started by two designers, with a goal of merging safety, fashion, and culture into an essential everyday product.</p>
<p>HALO was designed originally as a safety belt that can be used on a daily basis. &#8220;We wanted to create world&#8217;s first multi-purpose illuminating LED safety belt that also looks good. The great thing about HALO is, it looks like a ordinary everyday belt.&#8221;</p>
<p>Cycling &#8211; More often than not, bike lights are stolen off the bicycle itself and reflectors only show visibility when a light source is projected onto it. However, with the HALO, LED lighting emits through fiber optics utilizing a greater surface area of visibility. The HALO creates illumination with a simple design and it always stays on the owner because it acts as an ordinary belt.</p>
<p>However, the HALO isn&#8217;t only limited to biking. The HALO can be used in a variety of different ways, from changing a tire on the side of the road, jogging at night, crossing the street, or even as a fashion statement at parties/raves it&#8217;s overall purpose is for visibility. It can also be used as marketing promotions for different companies or sports teams.</p>
<p><strong>WHAT YOU WILL LEARN:</strong></p>
<p><strong>- How to market a product successfully</strong></p>
<p><strong>- Tips on starting a company</strong></p>
<p><strong>- Necessities of the industry</strong></p>
<p><strong>- Personal branding</strong></p>
<p><strong>&#8230; And many more!</strong></p>
<p>There will also be a Q&amp;A section afterwards, so have your questions ready. See you there!</p>
<p>Check out HALO belt&#8217;s <a title="Halo Belt" href="http://www.halobelt.com/">website</a>, or most recent <a title="Halo Messenger Bag Kickstarter" href="http://www.kickstarter.com/projects/137677097/halo-zero-led-messenger-bag">Kickstarter</a>.</p>
<p>You can also follow HALO on <a href="https://twitter.com/HaloBelt">Twitter @HaloBelt</a>, <a href="https://www.facebook.com/halobelt">Facebook</a>, and <a href="http://halobelt.tumblr.com/">Tumblr</a>.</p>
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		<title>SFAMA Winter Mixer at 111 Minna</title>
		<link>http://sfsuma.org/sfama-winter-mixer-at-111-minna/</link>
		<comments>http://sfsuma.org/sfama-winter-mixer-at-111-minna/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 22:05:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1800</guid>
		<description><![CDATA[February 15, 2013 &#124; Friday &#124; 5:00 – 8:30 pm &#124; 111 Minna &#124; 21+ &#160; Networking at 111 Minna, the downtown destination for great gallery art and even better conversations. Please join the SFAMA, entrepreneurs, start-up aficionados and marketers from around the Bay Area for cocktails [...]]]></description>
			<content:encoded><![CDATA[<h6>February 15, 2013 | Friday | 5:00 – 8:30 pm | 111 Minna | 21+</h6>
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<div><a href="http://sfsuma.org/wp-content/uploads/2013/02/WinterMixer.jpg"><img class="alignleft size-full wp-image-1811" title="WinterMixer" src="http://sfsuma.org/wp-content/uploads/2013/02/WinterMixer.jpg" alt="" width="596" height="396" /></a></div>
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<p>Networking at 111 Minna, the downtown destination for great gallery art and<br />
even better conversations.</p>
<p>Please join the SFAMA, entrepreneurs, start-up aficionados and marketers from<br />
around the Bay Area for cocktails and conversation.</p>
<p>Swing by after work or class on Friday, February 15th to meet other SFAMA members, make<br />
new friends and expand your network!</p>
<p>Don’t worry…it’s not one of those stuffy mixers. So bring your friends and<br />
colleagues! Industry insiders or not, they will thank you for it.</p>
<h5><strong>Students must <a title="SFAMA Mixer" href="http://sfama.org/sfama-winter-mixer-at-111-minna/" target="_blank">RSVP here</a> for this event.</strong></h5>
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		<title>SFAMA presents Social Media Trends</title>
		<link>http://sfsuma.org/sfama-presents-social-media-trends/</link>
		<comments>http://sfsuma.org/sfama-presents-social-media-trends/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 21:52:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1801</guid>
		<description><![CDATA[February 26th 2013 &#124; Tuesday &#124; 6:30- 8:30 pm &#124; Hult International Business School &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Interested in the growing world of social media? Need expert advice and insight in the future of social media? Here&#8217;s your chance [...]]]></description>
			<content:encoded><![CDATA[<h6>February 26th 2013 | Tuesday | 6:30- 8:30 pm | <a title="Hult International Business School" href="http://www.hult.edu/en/campuses/san-francisco/about-san-francisco/" target="_blank">Hult International Business School</a></h6>
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<p><a href="http://sfsuma.org/wp-content/uploads/2013/02/SocialMediaTrends.jpg"><img class="alignleft size-full wp-image-1802" title="SocialMediaTrends" src="http://sfsuma.org/wp-content/uploads/2013/02/SocialMediaTrends.jpg" alt="" width="505" height="330" /></a></p>
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<h5><strong>Interested in the growing world of social media? Need expert advice and insight in the future of social media?</strong></h5>
<h5><strong>Here&#8217;s your chance to be with the best of them! <a title="Social Media Trends SFAMA" href="http://sfama.org/social-media-trends-for-2013/" target="_blank"><span style="text-decoration: underline;">Join the event</span></a> as Charlene Li heads the presentation about social media, and the trends to look for in 2013 to help you build and enhance your marketing strategy.</strong></h5>
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<p><strong>Charlene Li</strong> is founder of the Altimeter Group and the author of <em>The</em> <em>New York Times</em> bestseller <em>Open Leadership</em>. She is also the coauthor of the critically acclaimed, bestselling book <em>Groundswell</em>, which was named one of the best business books in 2008.</p>
<p>She is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on <em>60 Minutes</em>, <em>The PBS NewsHour</em>, <em>ABC News</em>, and <em>CNN</em>. She is also frequently quoted by<em>The Wall Street Journal</em>, <em>The New York Times</em>, <em>The Economist</em>, <em>Businessweek</em>, <em>USAToday</em>, <em>Reuters</em>, and<em>The Associated Press</em>. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010.</p>
<p>Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association, as well as The Poynter Institute. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.</p>
<p>@charleneli</p>
<p><strong><em>Cash bar. Light appetizers will be provided.</em></strong></p>
<p><strong>Tweet this event: #SFAMA</strong><br />
<strong>Follow the host at: @SFAMA</strong></p>
<p>Ticket Information is on the <a href="http://sfama.org/social-media-trends-for-2013/" target="_blank"><span style="text-decoration: underline;">SFAMA Events</span></a> page.</p>
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		<title>DOs and DON&#8217;Ts: What a Bay Area Startup did to Succeed!</title>
		<link>http://sfsuma.org/dos-and-donts-what-a-bay-area-startup-did-to-succeed/</link>
		<comments>http://sfsuma.org/dos-and-donts-what-a-bay-area-startup-did-to-succeed/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 07:58:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1782</guid>
		<description><![CDATA[February 13th 2013 &#124; Wednesday &#124; 6 &#8211; 8:00 pm &#124; BUS 216 &#160; &#160; &#160; &#160; &#160; &#160; &#160; Join us as our guest speaker, Gregory Youngblood from CityStash, discusses the evolution of the company, and how they combine the power of the internet with movers and [...]]]></description>
			<content:encoded><![CDATA[<h6>February 13th 2013 | Wednesday | 6 &#8211; 8:00 pm | BUS 216</h6>
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<p><a href="http://sfsuma.org/wp-content/uploads/2013/02/CItystash.jpeg"><img class="alignleft size-full wp-image-1785" title="CItystash" src="http://sfsuma.org/wp-content/uploads/2013/02/CItystash.jpeg" alt="" width="367" height="137" /></a></p>
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<p>Join us as our guest speaker, Gregory Youngblood from <a title="CityStash" href="http://www.citystash.com/">CityStash</a>, discusses the evolution of the company, and how they combine the power of the internet with movers and cheap storage space to make life a little easier for those that live in SF.</p>
<p>WHAT YOU’LL LEARN…</p>
<p>● The costs associated with a startup<br />
● How to market your business<br />
● Advice from an experienced entrepreneur<br />
● And much, much more! The event is open to all!</p>
<p>Did I mention this event is FREE? Yes it is!</p>
<p>So make sure to save the date and drop by for some face-to-face advice with a successful entrepreneur!</p>
<p>Who knows&#8230;you may even come out of this event with an internship opportunity.</p>
<div class="divider"></div>
<p><a id="yui_3_7_2_1_1366695412676_2061" style="font-size: 13px; line-height: 19px;" rel="nofollow" href="http://www.citystash.com/" target="_blank">www.citystash.com</a> | <span style="font-size: 13px; line-height: 19px;">524 Union St. Suite #315, San Francisco CA 94133 | (415) 992-6188</span></p>
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		<title>Résumé Clinic</title>
		<link>http://sfsuma.org/resume-clinic/</link>
		<comments>http://sfsuma.org/resume-clinic/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 09:27:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

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		<description><![CDATA[Résumé Clinic February 19, 2013 &#124; Tuesday &#124; 5:00 – 7:00 pm &#124; BUS 202 &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Need help writing your résumé? Quality résumé writing is critical to presenting yourself well when searching for a new job. Your résumé may be [...]]]></description>
			<content:encoded><![CDATA[<h2>Résumé Clinic</h2>
<h5>February 19, 2013 | Tuesday | 5:00 – 7:00 pm | BUS 202</h5>
<p><a href="http://sfsuma.org/wp-content/uploads/2013/01/Résuméclinic1.jpeg"><img class="alignleft size-full wp-image-1766" title="Résuméclinic" src="http://sfsuma.org/wp-content/uploads/2013/01/Résuméclinic1.jpeg" alt="" width="221" height="228" /></a></p>
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<p><strong>Need help writing your résumé?</strong></p>
<p>Quality résumé writing is critical to presenting yourself well when searching for a new job. Your résumé may be the single-biggest factor that determines whether you even get your foot in the door to be considered for that all-important job that you want.</p>
<p>Learn best practices and tips by attending the Résumé Clinic, presented by SF State business alum Ryan Yee.</p>
<p><strong>Ryan Yee</strong> (B.S.B.A. &#8217;90, Marketing) is lead copywriter at Animation Mentor. With over 15 years of advertising and copywriting experience, Ryan has won copywriting awards for business to consumer, business to business, and internal campaign writing. His expertise includes mentoring young writers, and assisting with résumé development and the recruiting process.</p>
<p><strong>The Résumé Clinic is limited to 25 students.</strong></p>
<p>Don&#8217;t wait any longer and RSVP today!<br />
You&#8217;ll be happy you did!</p>
<h5><strong>Business students must <a title="Résumé Clinic" href="http://cob.sfsu.edu/cob/cobrsvpform?event=53766&amp;guest=no" target="_blank">RSVP here</a> for this event.</strong></h5>
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		<title>Foodie Frenzy</title>
		<link>http://sfsuma.org/foodie-frenzy/</link>
		<comments>http://sfsuma.org/foodie-frenzy/#comments</comments>
		<pubDate>Wed, 07 Nov 2012 04:33:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1739</guid>
		<description><![CDATA[Foodie Frenzy November 14th, 2012 &#124; 6:30 – 9:30 pm &#124; Seven Hills Conference Center Register for the event at Efactor.com Want to turn that much loved food blog into your own business? Always dreamt about venturing into the hospitality/food industry? Or do you want to satisfy [...]]]></description>
			<content:encoded><![CDATA[<h2>Foodie Frenzy</h2>
<h5>November 14th, 2012 | 6:30 – 9:30 pm | Seven Hills Conference Center</h5>
<p><a href="http://sfsuma.org/wp-content/uploads/2012/11/276741_163300233812842_1163198700_n.jpeg"><img class="alignleft size-full wp-image-1740" title="Foodie Frenzy" src="http://sfsuma.org/wp-content/uploads/2012/11/276741_163300233812842_1163198700_n.jpeg" alt="" width="180" height="135" /></a></p>
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<h5><a href="http://www.efactor.com/foodbusinesssv#">Register for the event at Efactor.com</a></h5>
<p>Want to turn that much loved food blog into your own business? Always dreamt about venturing into the hospitality/food industry? Or do you want to satisfy your craving for all things food by embarking on a delicious venture? EFactor shares with you a panel of talented and successful entrepreneurs who are making it big among this trending sector. Hear first hand the trials and tribulations as the paneled guests share their inspiring stories. Go ahead and start that food truck, we’ll provide you with the motivation and knowledge to do so.</p>
<p>After attending, you’ll have insights on:<br />
● The in and the outs of the Hospitality Industry;<br />
● The costs associated with a food startup;<br />
● How to market your business;<br />
● Advice from experienced entrepreneurs;<br />
● And much, much more!</p>
<p>GREAT! NOW, What’s the cost? HOW DO I REGISTER?!<br />
Well, since you are an MA member be sure to make a profile and sign up though <a href="http://sfsuma.org/upcomingevents/edu.efactor.com">Efactor</a>, the largest entrepreneurial social network, to receive an extra special discount (final price:$7.50, not too shabby)!</p>
<p>5:30pm &#8211; 6:00pm Pre-Event Networking Session<br />
6:00pm &#8211; 6:30pm Keynote Speaker<br />
6:30pm &#8211; 7:00pm Panel Discussion<br />
7:00pm &#8211; 7:30pm Audience Q&amp;A<br />
7:30pm &#8211; 8:00pm Post-Event Networking Session<br />
8:30pm &#8211; Event ends<br />
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		<title>Product Naming and Brand Names That Don&#8217;t Suck</title>
		<link>http://sfsuma.org/eatmywords/</link>
		<comments>http://sfsuma.org/eatmywords/#comments</comments>
		<pubDate>Wed, 07 Nov 2012 04:17:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://sfsuma.org/?p=1733</guid>
		<description><![CDATA[November 13th 2012 &#124; 6 &#8211; 7:15 pm &#124; BUS 217 This event will be open to all! Eat My Words’ founder, Alexandra Watkins, is an entertaining speaker known for her fun and engaging presentation, “How to Create Brand Names with Buzz.” She’s won rave reviews from [...]]]></description>
			<content:encoded><![CDATA[<h6>November 13th 2012 | 6 &#8211; 7:15 pm | BUS 217</h6>
<p>This event will be open to all!</p>
<p>Eat My Words’ founder, Alexandra Watkins, is an entertaining speaker known for her fun and engaging presentation, “How to Create Brand Names with Buzz.” She’s won rave reviews from audiences who have seen her speak at events for American Express OPEN, the National Speakers Association, SF City Club, eWomen Network, In Good Company, Sandbox Suites, Bay Area Marketers, Co-Spot, the San Francisco Chamber of Commerce and more.</p>
<p>WHAT YOU’LL LEARN…</p>
<p>Packed with real life examples and war stories from the trenches, you’ll discover the secret to powerful brand names that generate buzz and revenue in this “never a dull moment” presentation. Whether you’re naming a business now or in the future, you’ll learn everything you need to know about the new rules of creating brand names:</p>
<p>• How to avoid costly naming mistakes<br />
• How to evaluate the strength of any brand name in 15 seconds<br />
• Why old school brand names no longer work<br />
• Why you should not use your own name as your brand name<br />
• Domain name secrets that will save you thousands<br />
• How to cash in on clever names with branded merchandise<br />
• Where to find free naming resources online<br />
• How to prevent SLURLS gone wild</p>
<p>This video has a great tone with what this is all about:</p>
<p><a href="http://vimeo.com/45460207#">http://vimeo.com/45460207#</a></p>
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