The Kickstarter Craze

March 6th, 2013 | Wednesday | 7:00 – 8:00 pm | HSS 304

 

 

 

 

 

 

 

 

 

Founder and CEO, Vincent Ng, visits SF State to speak about his company and how they came to be so successful.

HALO is a San Francisco based company, started by two designers, with a goal of merging safety, fashion, and culture into an essential everyday product.

HALO was designed originally as a safety belt that can be used on a daily basis. “We wanted to create world’s first multi-purpose illuminating LED safety belt that also looks good. The great thing about HALO is, it looks like a ordinary everyday belt.”

Cycling – More often than not, bike lights are stolen off the bicycle itself and reflectors only show visibility when a light source is projected onto it. However, with the HALO, LED lighting emits through fiber optics utilizing a greater surface area of visibility. The HALO creates illumination with a simple design and it always stays on the owner because it acts as an ordinary belt.

However, the HALO isn’t only limited to biking. The HALO can be used in a variety of different ways, from changing a tire on the side of the road, jogging at night, crossing the street, or even as a fashion statement at parties/raves it’s overall purpose is for visibility. It can also be used as marketing promotions for different companies or sports teams.

WHAT YOU WILL LEARN:

- How to market a product successfully

- Tips on starting a company

- Necessities of the industry

- Personal branding

… And many more!

There will also be a Q&A section afterwards, so have your questions ready. See you there!

Check out HALO belt’s website, or most recent Kickstarter.

You can also follow HALO on Twitter @HaloBelt, Facebook, and Tumblr.